Business in Peru Sources

Our Story To see our story, click on the picture (Use the arrow to navigate to the right)	The Pisco Sour Peru told as a Pisco Sour	Pisco Pisco, one of the most important ingredients, dates back to the early 17th century with roots stemming from the mining industry. The Peruvian culture has strong connections with its tradition and history, governing many of the current mindsets and behaviors of people today. Peruvians are distinctly proud of their heritage and the Pisco Sour is always a top recommendation from locals.
Simple Syrup So what exactly is simple syrup? Water and sugar boiled together into a sweet foundation for our Pisco Sours. Sweet and friendly is how Peruvians describe themselves and how many others would describe them too. As a culture, they are more rambunctious, more prone to laughter, and more open than their Northern American counterparts. Like the simple sugar in a Pisco Sour, they approach foreigners with kindness, business with relationships, and new friends with a laugh and a smile.	Key Lime Juice The key lime juice really gives a Pisco Sour its distinctive taste—tart, with a bit of a kick. Peru hasn’t always been the rumbling economy it is now. Two decades ago, inflation was at 12,000% and the currency was reintroduced three times. Today, the Peruvians are back in the game and they are unique because of their history. Their success is a hard one, and just like the key lime juice in a Pisco Sour, it is a story with a punch that makes them exactly who they are today.	Foamed Egg Whites The first sip of the Pisco Sour is always slightly obscured by the foamy egg white layered over the drink. Be careful to read contexts when speaking with Peruvians. Sometimes they are overly nice to disagree with you directly, but they may not be explicit. In Peru, context in a conversation is very important, and what is not said may be more important than what is verbally confirmed. Listening to the unspoken can help you decipher the foam from the alcohol, the real meaning from the explicit.
Ice Cubes Trust is really the underlying principle for all relations and the foundations for action. "Break the ice" and you may have a partnership that offers success in the future. Naturally friendly and welcoming, once you have their trust, you'll find that business is as much about relationships as about contracts.	Angostura Bitters The Angostura Bitters are the colorful toppings to a Pisco Sour. The Bitters do not contribute to flavor, they are only the asthetics of the drink. As Peru becomes more and more integrated with the global economy, it finds itself becoming Westernized in many aspects. What you find is Western decorations on a strongly traditional culture, the two vying for importance, and the Western influence beginning to dot the surface of an ethnic Peruvian Pisco Sour.	Meal Pairing Food is incredibly important in the Peruvian culture and the Pisco Sour can be found at any meal. If you aren't already eating authentic ceviche, ahi de gallina, or lomo saltado, the Pisco Sour will be the sure thing that indicates you are in the thick with the Peruvian culture.
Ingredients For a chance to create your own Pisco Sour and take you to Peru: 2 servings: 4 cups of ice cubes 1 cup pisco 1/3 cup key lime juice 1/3 cup simple sugar 1 egg white 3 drops aromatic bitters