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Business in Peru
Communication
Spanish is the official language of Peru. In certain zones Quechua, Aymara and other aboriginal languages are also spoken.
In general, most Peruvians appreciate when visitors ask about their culture, country and history. They also love to talk about their families. Unspoken topics usually include politics and religion.
Peruvians highly value honesty; direct eye contract when speaking and a firm handshake is a clear indication of this. However, it is not appropriate to look at others of the opposite sex in the eyes because it may be misinterpreted. When introducing yourself to someone for the first time, people usually shake hads. Once knowing someone well, women and other women, or male colleagues, will kiss on the cheek. Men and male collegues will never kiss, unless it's a child and a father or uncle. In general, affection is heavily guarded.
When it comes to business there are a few things to keep in mind:
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Peruvians tend to speak more indirectly than directly. They will imply what they want to say instead of actually saying it, avoid confrontations, and always maintain composure. They do not say what they are thinking.
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People in the urban areas are slightly more direct in their communication than people from rural areas.
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It is also appreciated and respected to enjoy the local food and traditions. This can open up channels of communication.
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If a Peruvian speaks English to you, stay in English, they may be trying to practice their English with you. This is, however, less common as most Peruvians only speak Spanish, so you may need a translator.
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Always start with small talk.
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