Business in Peru

Peruvians would be considered a very diffuse culture. Relationships are extremely important in Peru, and Peruvians are always seeking to get to know their business partners better. 

 

Unlike the United Staes, it is not uncommon to talk about family and get off topic with personal conversation during business meetings. This is part of the reason why Peruvian business meetings last so long! By combining their private and personal lives, Peruvians are able to get to know eachother on a deeper level and gain trust. This is the basis of business in Peru.