Business in Peru
Power Distance
Hofstede Comparison
How important/ common is it to use gestures to describe speech?
As in most things we've found with culture, the answer is: it depends.
What does it primarily depend on?
Organization size.
Large Organizations
Larger organizations tend to be much more hierarchal and centralized as a result of globalization and exposure to other dominating international companies.
The influence of Western structures has caused Peruvian companies to mimic a similar structure.
Small Organizations
Smaller, family organizations are still more decentralized with a greater equality of power spread throughout the organization. As mentioned in the Uncertainty Avoidance section, there are many mom and pop stores made from the aspirations of entrepreneurs and these tend to be a more level playing field. The traditional values of family, collaboration, and the group continue to dominate these small oganizations.