Business in Peru

In-group collectivism is an extremely important aspect of Peruvian culture. Relationships are everything in Peru. Whether this relationship is a relationship between co-workers, family, friends, or even an organization, it will be highly valued. 

 

In fact, these relationshps are so highly valued that it is very common for Peruvians to choose a business where they have a relationshp over a business where they do not have a relationship, even if the business without the relationship is known to be more prestigious. 

 

Moreover, peruvians use the groups and relationships they associate with as a form of identity. This importance explains why Peru is seen as one of the most collectivist countries worldwide.