






Business in Peru

Achievement vs. Ascription
Peru has two main types of businesses: family-run businesses and corporations.
In family-run businesses, the business is extremely heiarchal, the family members are the bosses and everyone else in the company has no chance. The status is given to you in these types of companies. It doesn't matter if you are the most talented, hard working non-family employee there is, you will not receive a higher status unless you marry into the family or affiliate yourself with the family in some way.
In corporations, the company is generally heiarchal, but with western influence is slowly becoming more flat and collaborative. In these companies it is possible to earn your status, but it often takes a long time, and they want it to take a long time.
As far as in everyday business relationships, you definitely need to prove your status. Peruvians will not look highly upon you just because you have a fancy title at a well known corporation. They will want to get to know you and create trust before they classify your status.